Branding & Rebranding
More than a logo or a selection of colors a brand is the essence of an organization and the values they represent. Sure, anyone can doodle on a napkin or purchase clip art but what is the ultimate vibration and magnetism of the brand? As shamanic energy workers, we channel multi-dimensionally to find the perfect symbol.
Our Expanded Process
Discovery
The first step involves really getting to know you, your organization, and your audience. This involves meeting with stakeholders, conducting research, and really drilling down to the core of how you want people to see you.
Strategy
Once the discovery is complete, we will develop a strategy unique to you. We’ll present what we feel is most important to communicate and suggest tactics for how it can be expressed throughout your different brand channels.
Identity Package
Once we’ve collaborated in defining your new brand strategy, we will move into interpreting your brand characteristics in a more visual way.
Logo/logomark design for the new brand
Corporate color palettes
Corporate typefaces
Content tone
Photography style
Comprehensive Brand Guidelines
Once these steps are complete and you have signed off, we’ll develop brand guidelines for you. This is your PDF handbook for how to properly express your brand: where and how to use the logo, colors, fonts, and just as importantly, how not to use them, in order to consistently communicate your messages.